SNS Marketing
SNS usage in Bangkok
In Bangkok, social networking has become a deeply ingrained part of daily life and is used for a variety of purposes, from communication to shopping.
It boasts a high social networking usage rate of 83.71 TP3T of the population, with an average daily usage time of 2 hours and 44 minutes, which is long even by global standards. It is used particularly frequently for shopping and service reservations, and serves as an infrastructure for daily life.
Usage Statistics
Approximately 83.71 TP3T of the population uses SNS, a much higher penetration rate than in Japan.
The average daily usage time of 2 hours and 44 minutes is equivalent to about three times that of Japan, and is characterized by a global trend toward longer hours of usage.
Major SNS platforms
The most influential social networking platform in Thailand. With its high advertising reach, it has become the center of corporate marketing activities.
It is widely used not only as a communication tool but also as a news distribution platform and payment system.
Rapidly spreading, especially among young people. It is attracting attention as a place for highly entertaining content and influencer marketing.
A platform centered on photo and video sharing. Fashion and beauty-related content is particularly popular.
Business Impact
SNSs have evolved beyond mere communication tools to become business platforms with the following characteristics
- Establishment as a major channel for product purchases and service reservations
- Strong purchasing influence through influencer marketing
- Becoming an indispensable platform for corporate marketing activities
